With the arrival of digital marketing, the original rules of customer engagement have been rewritten.
In traditional marketing, the model was simple. You started with your product and, via limited channels, you would deliver your offering to your audience in an attempt to engage with them.
The environment of digital marketing is a very different place. In fact, it’s the complete opposite. Your audience is now seeking engagement with you, and the digital channels that are available are making this possible.
The Buzz
Contributing to the Internet has never been easier. Web 2.0 allows anyone to publicize their comments and their views. As a result, there has been a boom in the popularity of social media. Regardless of economic, social or cultural influences, more and more people worldwide are feeling compelled to take part in social media. That is why social media is a priority marketing channel for brands right now. It has the potential to affect decision-making, purchases, brand perception and consumption – and this can be harnessed if used correctly.
We work closely with publishers and influencers to ensure that our client’s message is delivered with maximum impact to the specified audience.
The Opportunity
All of this increased digital activity presents huge opportunities. The role for advertisers and brands alike has never had so much potential. Brand advocacy and recommendation are the biggest selling tools that a brand has at its disposal today and they’re growing in popularity at an alarming rate.
Social media can have a huge, and lasting, impact on how your brand is perceived by a global audience.
We help brands to engage with their target audience online, in a relevant and effective way to ensure they become valuable brand advocates.
We achieve this by smart thinking and an in-depth knowledge of global markets. With scams and spam at every turn on the Internet these days, a brand needs to be careful how it approaches its audience. This is where we excel. We understand the global digital audience, and we know how to talk to them, and we implement effective campaigns that capitalize on a more digital world.